Dental Internet Marketing Website – A Solution to Increased Profits

A dental Internet marketing website is no longer an option, but a necessity if you want to stay competitive, maximize your exposure, and increase profits. The Internet has affected many aspects of our lives from the way we communicate to the way we shop. It’s also changed the way consumers find solutions to their problems.

Statistics show that 92% of people surveyed agree that the Internet is a great place to find everyday information. Other revealing facts found that 82% of all Internet traffic starts at a search engine & 54% of Americans have traded in their yellow pages for the Internet.

The days of opening your local phone book and flipping to the yellow pages to choose a dentist are fading into the past. The consumer’s fingers are no longer doing the walking, but doing the typing at one of the major search engine portals. The question then is whether or not they are able to find your practice online? Do you even have a website advertising your dental services 24/7, 365 days a year?

Having a website is one of the most affordable dental marketing solutions available. Many professionals have already established their web presence or plan to in the near future. The question isn’t really about having a website, but is your website working for you? Can the consumer find you online when searching for a solution to their dental problem?

The key to having a successful dental Internet marketing website is the ability of your target market to find you online. Three major ways your practice can be found online are through:

1. Keywords

Typically a person will type in a keyword at a search engine portal looking for information on their problem and then filter through the results. For instance a consumer looking for a local dentist may use the keywords, “palm beach dentist.” The question you need to ask yourself from a marketing perspective is:

“Can my target market find my website through keywords?”

Try it for yourself. Evaluate your website by going to a search engine and typing in some keywords related to your practice.

Where is your site coming up in the results? If it’s not coming up on the first page you’re missing out on increased profits.

2. Business or Personal Name Search

This is a search for your practice using your business or personal name. It doesn’t generate the kind of traffic that keywords do, but it’s something to consider when evaluating your online marketing efforts & your website’s effectiveness.

3. Links from other Sites

These are links that are established on other sites like portals, directories, chamber of commerce, etc. Think of them as referrals. A person may go to a local chamber of commerce website and look for a dental provider. If you’re a member with a listing then you may get a customer to click through to your site.

Another way to get links from other sites is through press releases or articles that contain links to your site.

Again, the question needs to be asked, “Can potential customers find your website?” A dental Internet marketing website doesn’t do your practice any good if it’s just floating around on the World Wide Web unable to be found by your target market.

Tips to the Perfect Internet Marketing Website Design

The process, when putting together the perfect internet marketing website design, is important. There are numerous different facets of an internet marketing website and each should be considered in steps. In doing so, you can put together a website that is crafted brilliantly and is sure to intrigue visitors.

The header to your site is the very first thing you want to think about because this is the first thing people see when they get to your site. A header that stands out get more attention that one who doesn’t.

Make the font much larger than anything else on your site so that it grabs the reader’s attention. You can use whatever font you would like, but make sure it is easily readable. Lastly, include some kind of graphic that is small and does not take away from the focus of the text, but makes the title visually appealing.

As for the rest of your content, spread it out throughout the website in short and concise paragraphs. It is intimidating to go to a site that has paragraphs that are several sentences long. Make the font something that is extremely easy to see and make it big enough for people to read.

You will want the most important content to be placed on the upper half of your internet marketing website. The reason for this is because you do not want to rely on visitors scrolling down to read more. If you give them your best stuff toward the top, they will be more inclined to scroll down. And from there, you should bold specific points throughout the text to bring attention to them.

One problem far too many sites have is cluttering the page. Just because you have the ability to put a lot of graphics and banners on your site does not mean you should. It is important that you include some banners and graphics, but make it balance with your content. Too many graphics will clutter the page and make it impossible to see anything.

When placing graphics on your page, try not to group all of the graphics together and all of the content together. Interchanging the two will help the page flow. If you can, try to find graphics that correlate with the content you are talking about.

Lastly, have contact information or a button that is easily detectable on your site that says “Contact Us.” The easier you make this for people to see, the more respectable your site will be. It acts as almost a safety to people because it lets them know that you are there for them if needed.

There are several key facets to creating the perfect internet marketing website design, but these are among the top. If you can create a proper balance between graphics and content while grabbing the attention of your visitors with a header, your site will have a lot of success.

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There are several key facets to creating the perfect internet marketing website design, but these are among the top. If you can create a proper balance between graphics and content while grabbing the attention of your visitors with a header, your site will have a lot of success.

What To Consider When Setting Up Internet Business Websites

There are very many different ways in which one can proceed when thinking of establishing internet business websites. The entire process of setting up the business will depend on the kind of service that you wish to provide.

There are some very important factors that need to be closely considered if the website is to be successful and some of these factors are discussed in brief in the subsequent parts of this article. They include:

- The level of security desired

Different internet business websites have different security needs. As such, the design of the websites, as well as the costs of such designs, will vary from website to website.

In order to determine the level of security that will be most suitable for your money making websites, you have to first of all evaluate the kind of products and information that the website will be handling. For instance, for internet business websites in which clients make payments or provide payment information such as credit card numbers and passwords, a high level of security will be required since that information is very sensitive and cannot be allowed to fall into the wrong hands.

In case you intend to set up a website that handles financial transactions online, then you should seriously consider using a secure server. Secure servers ensure that the information exchanged at the website is encrypted to block any unwelcome access.

- The volume of data:

The volume of data that is handled by different internet business websites differs from one site to another and this factor is again dependent on the kind of information that is handled by the site.

One example of a website that requires a large amount of data storage space is an online article directory. On the other hand, some internet business websites, such as a company’s blog require very little space.

When setting up a business website, it is inevitable that you will be required to pay for hosting space. The size of hosting space that you choose will impact on the net costs of the enterprise and as such it is important to make a very careful evaluation of the same before deciding.

Besides the above factors, there are other additional factors which, although not as important as the ones discussed above, will also have a significant contribution to the success of the internet business websites.

A good example of factors that fall into this category is the domain name of the website. A good domain name is one that easily identifies with the kind of products or services that are to be found on the site. In addition, an ideal domain name is one that is short and catchy as this makes the domain easier to memorize.

Fortunately, there are many companies today who specialize in the listing of domain names available for sale as well as the direct sale of the same. Thus people starting internet business websites will be able to easily choose the domain name that bests suits their sites from the ones listed. There is also the option of registering your own domain name if you found none of the existing ones meet your liking.